About Us

The Family Giving Tree – Granting Wishes for Joy and Learning

The Bay Area ranks as one of the world’s most affluent areas, yet more than 800,000 Bay Area residents live at or below the poverty line, and one out of every five children here lives in poverty. These statistics are even more startling because it’s greater than the national average. Monthly accounting

In Santa Clara, a family of four making between $50,550 and $84,250 is considered very low income. With the average rent for a one-bedroom apartment in Santa Clara having reached $34,104 a year, many families struggle to keep food on the table and a roof over their heads. This stringent budget has no room for familiar family traditions like gift-giving during the holidays or providing new supplies and backpacks for the start of school in August.

The price we all pay  

The price we pay for poverty is astounding—roughly $500 billion per year nationally in economic losses, healthcare, and crime.  The emotional and psychological impact of living in need, especially on children, is equally staggering. Poverty chips away at a child's happiness and confidence and ultimately diminishes their ability to thrive and succeed. All too often, poverty derails a child's education and her aptitude to imagine a bright and hopeful future

Two million recipients

For 33 years, the Family Giving Tree has been steadfastly committed to being of service to those most in need. So perhaps it’s not surprising that what started as a San Jose State MBA project to help in-need children has grown steadily into an established, widely respected nonprofit organization.

In 2022, despite the pandemic, and with the help of more than 464 Bay Area nonprofit agencies and schools, 3,969 volunteers, and 1000+ individuals, groups, and businesses that helped us lead drives—we fulfilled nearly 56,000 holiday wishes and provided more than nearly 28,000 supply-filled backpacks to those most in need.

Family Giving Tree has served over two million children and individuals throughout the greater Bay Area as we actively endeavor to inspire the values of kindness, philanthropy, and volunteerism in our community.

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Honored to be recognized by Charity Navigator with a 4-star rating for the seventh consecutive year,  the Family Giving Tree is the largest holiday gift and backpack donation program in California.


Family Giving Tree has been awarded the Guidestar Platinum Transparency Seal - the highest awarded to registered nonprofits. The seal signifies we have met all the transparency requirements and are now ranked among the top 1% of the 1.7 million nonprofits registered with the IRS with regard to sharing information about our organization.