Helpful Tips for Running Your Drive
Build Your Timeline
Once you’ve registered as a Drive Leader, you’ve taken the first step towards uplifting our Bay Area
neighbors, and that’s huge! When you signed up, you selected to run a Physical Drive, a Virtual Drive, or
both. See below for information that will help you build your timeline for each type of Drive. If at any
point, you’d like to change what type of Drive you’d like to run, feel free to contact
Physical Donation Drive
• Physical wish cards will be mailed or available for pickup in the last week of October.
• Alternatively, you can request to download and print wish cards by emailing
• Promote our Most-Needed Gift List for donors to use when shopping (available in the Drive Leader Hub).
• All physical donations are due back by December 4th. Make sure to set an earlier due date for your
group to allow time for collection and drop-off.
Virtual Giving Tree (VGT)
• The VGT will launch on November 5th, 2025.
• If you requested a VGT, you'll receive a setup email by November 5th or within 1-2 days of
registration (check spam if not received).
• Customize your VGT by uploading your logo, setting goals, and personalizing your page.
• You can also access donation reports through the admin portal.
• The VGT will remain open until January 15th, 2026, at 9 PM.
Leverage Your Resources
• The Drive Leader Hub has many resources to help you promote and manage your Drive.
• We provide you with Email templates, logos, instructional videos, and so much more!
• Visit fgt.org and select “Drive Leader Hub” on the top left corner under “What is leading a Drive?”
Set Goals
• Setting a donation goal can help motivate your group!
• If you’re part of a corporation or business, check if they offer a donation match; this is a great way
to further your impact!
• Returning Drive Leaders: Aim for a 10% increase from last year! If you need past results, email
Have an Official Kick-off
• Kick it off in Style: Choose an in-person, virtual kick-off event, or craft an inspiring email that
captures attention right from the start. Whatever format you choose, make sure it’s engaging!
• Tell Your Story: Explain why your group supports Family Giving Tree and how their mission brings
holiday joy with wished-for gifts!
• Call to Action: Make it clear how everyone can get involved. Whether it’s donating, volunteering,
or spreading the word, everyone should leave feeling motivated to contribute.
Expand Your Network
• Invite Everyone: Don’t just stick to your immediate team—reach out to clients, vendors, family,
friends, and even your social circle. Everyone can be part of the movement!
• Leverage Social Media: Use your social platforms to amplify the message. Share inspiring stories,
donation links, and reminders to get more people excited and involved.
• Don’t Forget the Details: Make sure that all donations, no matter the donor, are tracked and
credited to your organization. Every little bit counts!
Connect with Your Teams
• Frequent Check-Ins: Keep your team motivated by sending updates on your progress. Share any
exciting milestones or news, like meeting your fundraising goal or getting a special donation.
• Highlight Discounts and Sales: If you’re running a physical Drive, remind your team about
upcoming Black Friday sales. Encourage them to take advantage of discounts!
• Nudge and Remind: Send out friendly reminders to encourage participation, and keep the
donation drop-off locations clear and accessible. Little nudges can help keep the Drive front and
center in people’s minds.
Celebrate Your Efforts
• Host a wrap-up event (in-person or virtual) and share photos of donations!
• Results will be shared in early February 2026 after totals are calculated.
• Share your experience with FGT! Post photos or stories on social media and tag us, or email us
your highlights.
For Additional Information
Please contact the Community Drive Coordinator,
Eddie Gutierrez, at (408) 946-3111x212 or
