The Holiday Wish Drive


Bringing joy during the holidays by giving  HWD header

Grant a specific gift wish online or in person.

Since 1990, the Family Giving Tree has provided gifts for over 1.9 million San Francisco Bay Area children, families, and seniors from low-income households. We believe that everyone should experience the joy of the holidays through the receipt of a gift and a large majority of these gifts fulfill exact holiday gift wishes.

To fulfill the wish of a child, adult, or senior in need may not seem like much, but for someone who may not otherwise receive a gift, it’s everything. That single, specially chosen gift lets them know that someone in the community cares.

This year, in our continued response to the pandemic, our online component will be improved and updated to help bring joy and keep everyone safe. Through our Virtual Giving Tree (VGT) donation platform you can grant a wish and help spread comfort and joy in the community. The VGT opens in early November, so stay tuned.

Reaching so many

How have we been able to reach so many? It’s because we partner with over 300 schools, local service agencies, schools and nonprofits, such as homeless shelters, community centers, rehabilitation houses, and various charitable organizations.

Over a period of four months every year, each school and nonprofit reaches out to their clients and students to collect holiday wishes. They give the Family Giving Tree the names and exact wishes and we print them on wish cards for our Drive Leaders and load them onto our VGT. 

How you can help

Even though we have assisted so many people who are underserved, many thousands more local children and their families still need your support. Your participation in our Holiday Wish Drive is an opportunity for you to personally, positively influence the lives of people who need the extra lift in our community.

If you would like to support our Holiday Wish Drive:

  • Donate—Your generous donations allow us to bulk-purchase gifts and expand our reach
  • Lead A Drive —Organize your own drive as part of the Family Giving Tree's Holiday Wish Drive. You can do it virtually through our Virtual Giving Tree Platform.
  • Volunteer—Help us sort, wrap and prepare wishes for distribution to our partner nonprofits and schools

Thank you for helping us empower, uplift, and unite our community.